Dietary supplements

It’s one of the largest and most noticeable health trends in recent years: consumers are getting better informed about what they can do to optimize their wellbeing and are taking a proactive approach to their health. As a result, people are more interested in nutrition, in understanding what their diet is giving them and in knowing where they may need a boost.More than 100 million Americans take vitamins—that’s an increase of 61% over the last decade! Why such growth? Because people are willing to invest to improve their health, feel better and stay well.With 100 million Americans taking dietary supplements, there are 200 million who are not, and every day more and more of these people are turning to supplementation. 10,000 baby boomers turn 50 every day, so the preoccupation with health and wellness will only grow over the next decade.And not only are consumers becoming more interested in dietary supplements as a natural approach to maintaining optimal health, the medical community has also spoken. Medical professionals are increasingly recommending dietary supplements as part of a balanced approach to staying healthy.It’s clear. Dietary supplements are a booming market and one that is gaining momentum every day.Immunotec is in on the ground floor of this boom. Its line of health-promoting products has good science and good sense in its corner and can be an important part of a healthy lifestyle. This is not just a trend. It’s a change for the better.